S’well first came to us to grow their organic search traffic in an effort to increase sales online.
We started by taking S’well through our Competitive Landscape Analysis and keyword research process to understand where the greatest opportunities were and how to best position them for increasing organic visibility through search engines. Results indicated opportunities surrounding their brand name were not fully being utilized and they were losing money as a result.
To combat this issue, we developed core SEO best practices for their site and developed strategies for paid search, Facebook advertising and email marketing. Specifically, launching Google Shopping and retargeting campaigns and Facebook dynamic remarketing.
RESULTS: Within 60 days of implementing Google Shopping, S’well Bottle went from zero visibility, sales and revenue from this channel to generating thousands of transactions and over $280,000 in revenue. Optimizations made over the first 60 days decreased the CPA by 22%.
“You’re great partners and [we] can’t thank you enough for helping S’well lay a foundation for our digital marketing efforts.”
-Erin Fett, eCommerce Coordinator, S’well Bottle