Webmasters Have 7 Seconds to Capture Users’ Attention Before They Click Away
Key Takeaway:
Your site has to make a good first impression on your visitors. You MUST have responsive design on your site in order to make the best impression across all platforms. Beyond design, you also need to make sure your site loads quickly. Be intentional, be purposeful. (Stat Source: Venn Digital)
Key Takeaway:
Create a stellar online customer experience from the very start to ensure your new customers turn into repeat customers. (Stat Source: Custora E-Commerce Pulse Report)
Key Takeaway:
It’s up to you to decide if using trendy subject lines is right for your business. This open rate isn’t bad but it could be better. You might get better engagement by NOT following the trends. The only way to know for sure is to run tests on your subject lines and other email elements. (Stat Source: MailChimp)
Key Takeaway:
The Google Display Network is the biggest digital ad network in the world, it’s a great opportunity for brand awareness. Your strategy on this network will vary greatly than on Adwords. We can audit your search marketing and display campaigns and provide recommendations for improvement or how to get started using display. (Stat Source: Unbounce)
Key Takeaway:
Your content needs to stand out so that it does not get lost in the never-ending sea of posts. Make sure you use unique and captivating images with each blog post or piece of content. Most importantly, does your messaging and content appeal to your audience on Facebook? Hone this portion and your content will be shared too. (Stat Source: Domo)
So there you have it, those are this week’s top five digital marketing stats and key takeaways! Contact us if you have questions or want to discuss how to improve your online marketing initiatives.