#TWT5 Marketing Stats & Key Takeaways: Mobile Engagement, PPC Audience Targeting, and More
Here are this week’s top 5 digital marketing stats!
Key Takeaway:
Compare that with 3.42 hours per day for people in the Philippines, and just 0.3 hours per day for people in Japan. It’s clear that the internet, and social media in particular, is capturing more and more of our time each day. It’s important to not only identify your target audience across social sites but also to determine which sites they spend most of their time on, and then figuring out how to authentically engage with them on these platforms. (Stat Source: We Are Social)
Key Takeaway:
This means that optimizing HTML webpages alone is not enough to engage mobile users. Make sure your search marketing team, whether they are in-house or an agency, have the required skills and resources needed for app optimization. This is particularly true if you’re marketing to teens and young adults, as they are the largest group using apps compared to mobile browsers. (Stat Source: SEOmoz Blog)
Key Takeaway:
It’s clear that mobile is not the future, it is the present. In order to get the most out of PPC advertising on mobile devices, a clickable phone number is a must. Along with the phone number, you should make sure your landing page has a superfast load time. In fact, research shows that 57 percent of mobile users will leave if the page does not load within a few seconds. Finally, all of your content needs to be concise. (Stat Source: Search Engine Journal)
Key Takeaway:
There are actually many ways you can discover more about your target audience utilizing tools such as Google Analytics and performing more in-depth audience and competitor research. Additionally, each paid search platform has multiple ways for marketers to target their audience; you just have to have the know-how to execute a variety of campaigns that are tailored to each of your audiences. If you’re struggling with targeting your key audience in paid search marketing, let us know and we’ll give you some tips to help you out. (Stat Source: Forrester)
Key Takeaway:
When three influencers share a piece of content, statistics show it doubled the total number of shares; five influencers quadrupled it. This information is based on a study of over 100 million articles. So the key takeaway here is that you need to have a plan in place for targeting your influencers. If you don’t know who your influencers are, we can help you identify them, simply contact us. (Stat Source: BuzzSumo)
So there you have it. Got a question? Ask us. Comments? Share them below. Got nothing? Then get back to work!