#TWT5 Digital Marketing Stats: 11% of Americans Believe HTML is a Sexually Transmitted Disease
Key Takeaway:
Some people are not as comfortable with technology as you would like to believe. It’s easy to get into the mindset that everyone knows everything about the latest technology, but that’s simply not true. Keep this mind when you are developing new products and services and speaking with customers, colleagues and bosses. (Stat Source: Vouchercloud.net)
Key Takeaway:
Instagram is not just a place for teenagers. Get your company on Instagram if you’re not already there, and start posting content once a week to get your feet wet. Make sure your account has consistency in the content it posts. For example, stick with one photo filter, font, and color-theme for all your posts, keep you profile public and use hashtags and comments to connect with Instagram users. (Stat Source: Pew Research Center)
Key Takeaway:
Don’t focus too much on your businesses critical reviews. While it’s natural for us to do so as humans, why not focus on the positive? Take the time to thank your happy customers. Send them a quick private message or public comment. It’s a great way to connect with your customers and elevate your customer service. (Stat Source: Yelp)
Key Takeaway:
The best thing you can do this year is to invest in content marketing. Yes it’s time consuming to maintain a blog and coming up with new ideas can be challenging, but the rewards outweigh those friction points if executed well. If you need help with content marketing reach out to a digital marketing agency to get the assistance you need. (Stat Source: Content Marketing Institute)
Key Takeaway:
Visual content seems to generate more backlinks than other forms of content these days. This helps increase search engine rankings and overall website visitors. Take a look at your visual content, is it hitting the mark? Don’t just think photos, what about using videos, screenshots, infographics and data visualization? Finally, avoid overused stock photos and don’t use boring or irrelevant images. For more on this, check out our post: 3 Ways to Improve your Visual Marketing. (Stat Source: Quick Sprout)
If you have any questions on these statistics and how they relate to your business, feel free to shoot us an email!