This Week’s Top 5 Digital Marketing Stats + Takeaways: Mobile Email Marriage, Plus Retargeting Power and Video Marketing

The #1 activity on mobile devices is email, beating out phone calls.

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Key Takeaway:

Your biggest issue isn’t that people are going to delete your email if they have to horizontal scroll – it’s the user experience you are providing them. All those instances add up to your brand experience in the eyes of your customers. If you don’t make it easy for them, that is what they will begin to feel about your brand. While some will delete and others will unsubscribe, some will also ignore so to make everyone happy (including your performance) make your emails render and respond appropriately across all devices. (Stat Source: Adobe)

Helpful info: 5 ecommerce email marketing examples to boost your bottom line.

Website visitors who are retargeted with display ads are 70 percent more likely to convert.

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Key Takeaway:

Don’t underestimate the power of retargeting advertising campaigns. Make sure display ads are well designed and are easily recognizable as your brand – keep them message simple and know who you are talking to on a retarget. You want people to instantly recognize your brand in order for retargeting to work. (Stat Source: Criteo)

Visitors who view product videos are 85 percent more likely to buy than visitors who do not.

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Key Takeaway:

If you have yet to build out a YouTube channel for your company, it’s about time you start thinking about it. Don’t worry about the number of subscribers you have; instead, focus on producing quality videos and you’ll build your views and audience naturally. Genuity, a strong value proposition and helpful information on your products and services wins out. (Stat Source: Internet Retailer)

By 2015, online advertising will make up 25 percent of the entire ad market.

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Key Takeaway:

As the walls go up on audience, your PPC campaigns and online media are becoming just as important as your social and SEO efforts – in fact, they work together. Use the right PPC and online media channels to target your audience personas based on your marketing and business goals – these may include Google Adwords and Bing, or it may be Facebook and Yelp ads. Every business is different so it’s important to tailor your online media and PPC campaigns to your unique products and service offerings. (Stat Source: Social Media Today)

The US will be at or above 75% smartphone penetration by year end.

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Key Takeaway:

Bottom line people are viewing your website on mobile devices. If they can’t easily read your site, people are likely just to leave and browse another site that is mobile friendly. At this point it’s basically unacceptable in the eyes of your website visitors to not have a mobile version of your website. (Stat Source: Marketing Land)

So there you have it! This week’s top 5 digital marketing stats and key takeaways.