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Competitor Terms: To bid or not to bid?

ByLiberty Tsighis InSearch Marketing 2

One of the most common topics we encounter when planning a new paid search engagement is how much focus should be placed on the competitive landscape. More specifically, is it prudent to bid on competitors’ branded and/or product terms? There are a lot of considerations to make when answering this question.

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Competitor Terms: To bid or not to bid?

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