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Liberty Interactive Marketing
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  • Sep 04 2014 September 4, 2014July 29, 2021

    This Week’s Top 5 Digital Marketing Stats + Takeaways: Mobile Email Marriage, Plus Retargeting Power and Video Marketing

    ByLiberty Tsighis InProgrammatic Media Advertising 0
    The #1 activity on mobile devices is email, beating out phone calls.

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    Key Takeaway:

    Your biggest issue isn’t that people are going to delete your email if they have to horizontal scroll – it’s the user experience you are providing them. All those instances add up to your brand experience in the eyes of your […]

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  • Jul 09 2014 July 9, 2014February 17, 2023

    This Week’s Digital Marketing Stats & Key Takeaways

    ByLiberty Tsighis In#TMT5 0
    38% of marketers said in May that they spend more than 30% of their budgets on social media.

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    According to a new survey of Ad Age readers, 45% said they spend 1-10% of their overall marketing budgets on social media, while 38% said they spend more than 30% on social. Comparatively, in a survey of […]

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  • Mar 06 2014 March 6, 2014February 17, 2023

    Key Takeaways from this Week’s Top 5 Digital Marketing Stats

    ByLiberty Tsighis In#TMT5 0

    Instagram captures 15 times higher interaction rates than Facebook.
    According to research from L2 Think Tank which analyzed 249 brands and their social media campaigns, interaction rates for Instagram posts were 15 times higher than those on Facebook. [Source: eMarketer.com]

    Takeaway:

    If you haven’t yet ramped up your marketing campaigns on Instagram it’s about time you start. As […]

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