Google Owns 71% of the Global Search Engine Market
Key Takeaway:
Google is king of the search engine market, not just here in the US but worldwide. No matter how long you’ve been in the game, and how frustrated you may get at Google for a myriad of reasons, it is imperative to stay up-to-date on their newest advertising features, algorithm updates, and webmaster tools. It’s the only way to ensure you’re staying ahead of your competitors. (Stat Source: Digital Marketing Philippines)
Key Takeaway:
Big brands have a tendency to care less about measuring paid search ROI. They tend to just want their ad showing up when anyone types in a query about their product or industry. This is not the best way to run paid search campaigns. We strongly recommend having one main way to track statistics, and one backup method in case something goes awry with the first. For example, Bing often has issues with tracking conversions, so set up your own tracking in Google Analytics as a safety net. (Stat Source: Marketwired)
Key Takeaway:
Ah the elusive top spot on Google’s organic SERP’s. Listen, google rankings can change from one moment to the next, seemingly at random. Of course, it’s never actually random, but no one truly knows every single factor that goes into their algorithm except for the pros at Google. However, if you team up with professional SEO consultants, they can help steer you in the right direction and tell you what to focus your time and energy on so that you have the best shot at ranking high in the SERP’s for the terms you want. (Stat Source: Social Fresh)
Key Takeaway:
Visual content like videos and infographics dominate social media. So if you just post blog after blog on Facebook to no avail, you may want to consider switching up your strategy. There are tons of free tools you can use to make your own infographics if you don’t have the budget to hire a new designer or videographer. (Stat Source: Ascend2)
Key Takeaway:
Take a good look at the engagement stats of your loyalty program. Are they below where you want them to be? If so, see how you can simplify your program. (Stat Source: COLLOQUY)
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