Forbes Gets 42% of Readers to Switch Off Ad Blockers
Key Takeaway:
Ad blockers are bad news for marketers. Their growing popularity is scaring many companies that depend on ads as part of their business model, such as Forbes.com. So what did Forbes do to try and overcome this challenge? They asked approximately 2 million of their subscribers if they would turn off their ad blocking software in exchange for fewer ads displayed on the site. Just under one million people, or 42% of the audience, agreed to turn off ad blockers. (Stat Source: Forbes)
Key Takeaway:
Understand that the people who land on your website do so from a wide variety of paths and devices. For example, a person who comes directly to your site on their laptop after hearing about it from a friend may add something to their cart, then leave the site. Then, while checking Facebook on their phone later that day they see a remarketing display ad showing the exact product they added to their cart, and click back to the site to look at it again, browse more products and ends up signing up for special offer emails. The point is, don’t get stuck thinking about each device or marketing tactic in a silo. They are all fluid and your marketing strategy should reflect that. (Stat Source: Campaign Monitor)
Key Takeaway:
Video is one of the best forms of content on the web because it offers viewers a much richer, engaging and in-depth experience than most types of text and image-based web content. So it makes perfect sense that companies utilizing video on their set get more traffic than those that do not. Plus, did you know that YouTube is the second largest search engine after Google? (Stat Source: Aberdeen)
Key Takeaway:
Customers have learned the power of taking to social media with their complaints. If you run a large company and have enough employee-power, you should have someone in charge of handling social media complaints and requests in real time. It’s called “social care” and one in three social media users now prefer this method of communicating with companies rather than by phone. (Stat Source: Echo Managed Services)
Key Takeaway:
At the most recent Consumer Electronics Show, wearables were clearly the biggest trend present. This stat clearly supports the notion that wearables are here to stay at least for the foreseeable future. If you’re thinking this has nothing to do with you or your business, think again. The wearables trend ties directly into the mobile health industry. Did you know 34% of all U.S. adults have downloaded at least one app meant to support healthy living? People are clearly concerned with getting healthy in 2016. Use this to your advantage with your 2016 marketing initiatives. (Stat Source: Ragan’s)
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