We are a paid digital advertising agency specializing in local intelligence marketing with a focus on location-based businesses like multi-unit restaurant groups. We have core expertise in search marketing, social advertising and programmatic advertising. In short, if it has a screen, we buy on it. But, what makes us different?
To drive truly measurable results we take a holistic and omni-channel approach that maps audiences to the proper channels and reaches audiences at the stage of their buying journey. We show you which advertising dollars are driving customers through your doors and we help you understand your customers better.
We aren’t just your vendor, we are your partner and an extension of your team. Ongoing transparency and timely communication are something we take very seriously. We are accountable—your success is our responsibility.
Process & Strategy
We’ll start with an audit and evaluation of your accounts—or if they don’t exist yet we’ll build your strategy. We’ll discuss your goals and what you’re trying to achieve and with whom. Then, we’ll start producing results.
Our process includes the following:
- Account Audit & Evaluation
- Audience Insights Research
- Channel Strategy
- Account Structure
- Asset Recommendations
- Testing & Optimization
Core Expertise
The right mix of media comes second to a solid media strategy that meets your goals and objectives. That’s where we start first.
- Search Ads – Google Ads (including YouTube, Shopping, Display, Mobile), Microsoft Ads (formerly Bing)
- Social Advertising – Meta Advertising (Instagram/Facebook Advertising), TikTok, LinkedIn, Snapchat
- Programmatic Media (Mobile, Display, Native, Video/Audio, Streaming/OTT, DOH, Direct Mail)
- Location-Based Audience & Device Targeting (such as Waze, yelp, nextdoor, and other location-based advertising platforms)
Paid Ads Management
Most digital advertising campaigns, including search marketing and social advertising, have a poor ROAS (return on ad spend). This is largely due to inadequate strategy (or no strategy at all), and lack of organization, targeting and structure. Also, applying the same methodologies across ad platforms typically diminishes success.
Let us help. Our proven success in digital advertising campaign management maximizes every dollar you spend.
Our media and paid ads management services include:
- Omni-channel digital media strategy
- Account and Campaign Strategy
- Competitive review and analysis
- Account setup including organization and structure
- Ongoing ad creation
- Retargeting strategy and list/audience creation
- Landing page and A/B testing
- Cross-platform knowledge of the best tools and ad formats—creating ongoing opportunities for performance impact
- Active daily management
- KPI Dashboard
- Monthly status calls
Customer Data Insights
By reaching the right customers at the right time helps drive action, be it online or in-store. We invest in a variety of data partners to help inform advertising and make it more efficient.
We do this through:
- Geospatial and location-based audience insights
- Closing tracking and targeting gaps
- Understanding where customers are coming from through data analytics
- Targeting competitor visitors and customers through paid media
- Reviewing the efficiency of the marketing and how beneficial it is
- Location based media that is customized to your needs and data availability
Digital Measurement
Data is our best friend—we live for it. Through digital measurement, tracking and reporting data, our insights help you make actionable improvements to advertising, marketing and customer experience. Our digital ads management team specializes in data analysis. We continuously test and optimize your plan across all elements, monitoring often for effectiveness.
Actionable. Efficient. Powerful.
- Device Location & Movement
- In-Store & Behavioral Lift
- Multi-touch Attribution
Reporting & Analysis
Reports That Are Easy to Digest
Our performance and reporting system makes it easy to understand the data and is customized to the key performance metrics relevant to your companies’ goals and objectives.
Performance Metrics Key to Your Goals
You’ll have an online dashboard with key metrics relevant to your goals, and at the end of every month you’ll receive an executive summary report including key takeaways and key metrics, optimization activities, recommendations and insights across your campaigns and website.
What we’ll do to get you the right KPIs:
- Work with you to establish a plan for tracking performance goals and a process for status changes
- Evaluate key metrics for tracking across various channels
- Set up and implement tracking for macro-conversion events such as e-commerce sales funnels and revenue, leads, opportunities and customers
- Set up and implement tracking for micro-conversion events such as video views, downloads, email signups
- Integrate with new or existing CRM and CDP systems
- Integrate with new or existing email service providers (ESPs) and loyalty programs
- Help you understand and determine cost per lead (CPL), lifetime value of a customer (LTV), marketing contribution to sales pipeline, ROI/ROAS and MER
- Provide you with a customized monthly executive summary that allows for easy evaluation of success or improvement, along with recommendations for next steps and best practices
Lauren Haley
Platform Manager
Lauren Haley
Platform Manager
Lauren coordinates activities with the Operations team and communicates with clients on an ongoing basis. She is highly-organized, detail-oriented, and never lets our fast-paced environment get her flustered. She has an entrepreneurial spirit and brings 15+ years of sales and inventory forecasting experience to our team. She loves to slice and dice data and has never met a spreadsheet she didn't like. When not juggling multiple deadlines, she loves to spend time laughing with friends and family (preferably on a beach somewhere).
Courtney Knochel
Client Success Director
Courtney Knochel
Client Success Director
When you’re in a crunch and need to get something done: you want Courtney in your corner. As Client Success Director, she helps make sure things run smoothly for clients. She loves all-things-marketing and spent nearly 10 years leading digital marketing teams for B2C and B2B brands in a variety of industries including restaurants, financial services and ecommerce.Her diverse experience spans operations, project management and digital marketing – giving her a big picture view when it comes to solving problems and getting it right for clients.Courtney is based in sunny Arizona and when she’s not working, you’ll likely find her eating spicy food, reading, or walking around downtown Phoenix with her husband and dog.Pronounce her last name like "knuckle."
Janavé McDonald
Ad Ops Director
Janavé McDonald
Ad Ops Director
Janavé is our favorite wing-woman. She works closely with the team, managing campaign progression and guaranteeing that client’s needs are fulfilled. This includes thoroughly dedicating her time to providing the best results for campaigns, while maintaining the smoothest course for our clients.With eight years of customer service experience, it’s safe to say, she never misses an opportunity to make our clients happy, which translates so easily in her work.Outside of work, her passions include cooking, event planning and being a mom.Pronounce her first name like "Jah-nah-vay".
Liberty Tsighis
Founder
Liberty Tsighis
Founder
Her name’s on the door for good reason: Liberty’s experience in website strategy, planning, project management, site development and marketing is formidable. Liberty takes a holistic approach to every project, stressing that online success starts prior to site development.These days, our Founder leads business development and directs creative analysis providing clients with actionable recommendations to improve campaign performance to drive business results.Since founding the company, she has worked collaboratively with a wide range of B2B and B2C organizations including Arizona State University, Boon, Inc., Circle K, Downtown Phoenix, Jenni Kayne, P.F. Candle Co., Red Bull, The Residences at The Ritz-Carlton, RightThisMinute, Smart Design, Sundry Clothing, S’well Bottle, True Food Kitchen and University of Arizona.She is a proud graduate of the University of Arizona. GO CATS! When she's not working, she can be found watching her son play soccer, attending to the family vegetable garden or out on a bike ride.Pronounce her last name like "Tea-guess."
Mike Swan
Managing Partner
Mike Swan
Managing Partner
Every company needs one over-the-top-smart analytic type. For us, that’s Mike.As a go-to analytics expert, Mike Swan oversees the media operations team and heads finance and resource planning at Liberty Interactive Marketing. With a career spanning over two decades, Mike has crafted and led digital strategies for prominent brands such as Baja Fresh, Blue Bottle Coffee, Cold Stone Creamery, Pinkberry, Ticketmaster, True Food Kitchen, and Wheeling Island Casino, among many others.His deep-rooted expertise in digital marketing dates back to 1998 when he worked at an investment firm in Silicon Valley, focusing on Internet property and infrastructure ventures. During this time, he assessed the online business models of portfolio companies, a role that honed his analytical and strategic skills.Following the Internet bust, Mike joined Citigroup's Mergers & Acquisitions division, working with nearly 75 technology-related companies to enhance their enterprise value through innovative marketing and financial strategies. Before his tenure at Liberty Interactive Marketing, he developed, executed, and monitored online marketing strategies, including paid search, organic search, and email initiatives for a major durable goods retailer.Mike's technical prowess includes coding in PHP, Python, HTML, and JavaScript. He holds an MBA from UCLA Anderson School of Management, where he graduated 7th in his class and earned a spot on the Dean's list. (Again, smart.) Beyond his professional achievements, Mike enjoys spending his downtime floating in a pool or relaxing on the beach.Mike Swan's extensive experience and strategic insight make him an invaluable asset to any business looking to excel in the digital landscape. We're fortunate to have him on our team.