-
Oct 28 2015 
50% of Search Queries are 4 Words or Longer
Key Takeaway:
Stop thinking in terms of old school keyword optimization. Instead, think about actual phrases your customers are using, such as frequently asked questions about your industry. Optimize some content around these and you’ll see major rewards in your SEO and paid search. (Stat source: Ko […]
-
Mar 25 2015 
#TWT5 Digital Marketing Stats: 11% of Americans Believe HTML is a Sexually Transmitted Disease
Key Takeaway:
Some people are not as comfortable with technology as you would like to believe. It’s easy to get into the mindset that everyone knows everything about the latest technology, but that’s simply not true. Keep this mind when you are […]
-
Mar 18 2015 
#TWT5 Youtube Now Second Largest Search Engine
Check out this week’s top 5 digital marketing stats and key takeaways!
Key Takeaway:
Video and images can convey your business and marketing messages much quicker than any piece of written content. If you don’t yet have a YouTube presence […]
-
Mar 04 2015 
#TWT5 Digital Marketing Stats & Takeaways: Video Marketing, Online Advertising, Social & Content
Key Takeaway:
If you have a product or service that need a little bit more than images and descriptions to convey the value of it to your potential customers, consider creating a video marketing campaign.
This statistic is based off of a recent case […]
-
Feb 25 2015 
#TWT5 Marketing Stats & Key Takeaways: Mobile Engagement, PPC Audience Targeting, and More
Here are this week’s top 5 digital marketing stats!
Key Takeaway:
Compare that with 3.42 hours per day for people in the Philippines, and just 0.3 hours per day for people in Japan. It’s clear that the internet, and […]
-
Jan 28 2015 
#TWT5 Digital Marketing Stats + Takeaways: Social Advertising, Mobile Paid Search, Email Marketing
We’ve dug through this week’s digital marketing research and have come up with these top 5 stats and key takeaways to share with you.
Key Takeaway:
Even just one year ago, there were quite a few marketers who believed social advertising wouldn’t […]
-
Aug 06 2014 
This Week’s Top 5 Online Marketing Stats & Key Takeaways: Ecommerce, Mobile, YouTube Shopping
Custora recently put together an extensive report which analyzed the growth of mobile e-commerce over the past few years. The fact the more than one-third of online shoppers in 2014 came from mobile and tablet devices compared […]
-
Jul 09 2014 
This Week’s Digital Marketing Stats & Key Takeaways
According to a new survey of Ad Age readers, 45% said they spend 1-10% of their overall marketing budgets on social media, while 38% said they spend more than 30% on social. Comparatively, in a survey of […]
-
Mar 06 2014 
Key Takeaways from this Week’s Top 5 Digital Marketing Stats
Instagram captures 15 times higher interaction rates than Facebook.
According to research from L2 Think Tank which analyzed 249 brands and their social media campaigns, interaction rates for Instagram posts were 15 times higher than those on Facebook. [Source: eMarketer.com]Takeaway:
If you haven’t yet ramped up your marketing campaigns on Instagram it’s about time you start. As […]
