Technology & Tools Archives - Liberty Interactive Marketing

Exploring Marketing Potential with Geolocation, Geofencing, and Geospatial Intelligence

ByLiberty Tsighis In#TMT5 0

Digital advertising is a dynamic field that is constantly transforming with the use of technological advancements, artificial intelligence and new ways to effectively target audiences, particularly the integration of location data. This evolution has significantly enhanced how businesses connect with their customers by offering personalized marketing strategies that cater to individual geographic locations. The importance […]

Video Creation at Scale: How to Make Videos Quickly With this AI Video Maker

See how I used AI video maker, VEED.io to create a quick video in under 5 minutes with nothing more than a theme.
WATCH the video or READ the full transcript below.

VIDEO TRANSCRIPT
Here’s a quick video that I made with VEED’s VideoGPT in less than 5 minutes. Go to the MyGPT’s marketplace and find VideoGPT by […]

How Location-Based Businesses Can Up Their Ad Game With In-Store Tracking Data

With the rise of digitalism, online businesses have benefited from a wealth of data that empowers them to better understand their target audience and judge the efficacy of their digital marketing strategies. Technologies like AI and machine learning gather and analyze the relevant KPIs to then produce actionable insights.

But did you know that brick-and-mortar locations […]

Privacy: A Top Focus for Digital Marketers in 2020

User privacy is a top focus for digital marketers in 2020. Now that we’re well into this year, it’s time to really evaluate your strategies to ensure you’re providing optimal privacy on your own website, as well as to the users who visit it. How do you achieve this mission? Take a look at this […]

Best Practices: Voice Search Optimization

According to ComScore, half of all searches will be voice searches by 2020.

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So what does that mean for marketers? It means you better understand what exactly it is all about and how you can optimize your site for voice search. Cutting right down to the facts you need to know, here are some key […]

The Semantic Web. An Introduction.

The web has been in a constant state of evolution ever since the birth of the internet, and we are entering a new phase which focuses on making the web more connected, more open, and more intelligent.

There has been much debate about what to call this new phase of the Web. Here are some of […]

Selecting the Right Inbound Marketing Tool

New marketing software comes out practically every day, making it a challenge to find the right platform for your business. To help you out, we’ve rounded up the top inbound marketing tools on the market right now and broken them down for you into costs, features, and ratings.

HubSpot is an inbound marketing software company that […]

Creating A Successful Content Strategy Plus Generating and Curating Content

If you’re struggling to gain quality leads to your website, it might be time to revisit your content strategy. Content, whether it’s a blog post, video, or whitepaper, is what drives potential customers to your site. That being said, your business needs to have a smart and effective content strategy in place to ensure you’re […]

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We’re guessing you don’t have all day to monitor ever-changing digital advertising and paid search marketing trends and best practices. If that’s the case, you’ve come to the right place. Here, you’ll find Liberty Interactive Marketing’s must-reads for keeping up with all things in paid digital media and search marketing. Be sure to check back frequently, they don’t call them “trends” for nothing. Better yet, sign up for This Month’s Topics to keep up to date on newly released content.

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