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Jul 15 2021 
Top 3 Changes to Google’s Algorithm in the Past Year
If you’re looking at your website traffic data and wondering why you’re seeing some drops in rankings or odd fluctuations in traffic over the past year, it’s important to know what’s happening with Google’s algorithm. Here’s a roundup of three changes Google has made to its search algorithm in the past year, their impact, and […]
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Aug 04 2020 
10 Best Practices to Increase Your Web Presence
These simple recommendations will help businesses and organizations kick start or accentuate their online marketing efforts. They are evergreen best practices that are tried and true.
1. DO track and monitor visitor behavior.
Studying your Web site visitor’s behaviors will enable you to determine what on the web site works in order to have visitors meet the objectives […] -
Feb 21 2019 
Best Practices: Voice Search Optimization
So what does that mean for marketers? It means you better understand what exactly it is all about and how you can optimize your site for voice search. Cutting right down to the facts you need to know, here are some key […]
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Mar 08 2017 
40% of Businesses Have Not Optimized Their Websites and Digital Marketing for Mobile
Key Takeaway:
If you’re one of those who have not optimized for mobile, you’re probably missing out on revenue from this channel. We have seen on average at least 50% of traffic to any website is coming from mobile devices now, although it […]
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Aug 31 2016 
91% of Enterprises Do Not Prioritize SEO and Search Marketing
In fact, only 5% of them think PPC ads will be a top priority marketing channel in the next 6-12 months, and only 4% are prioritizing organic SEO. (Stat Source: Clutch)
Key Takeaway:
These companies may think they are so big and well-known that they don’t need […]
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Apr 20 2016 
SEO-Related Spending Will Be Worth $80B By 2020
Key Takeaway:
SEO best practices change on a frequent basis. If you think your site is optimized, you may want to check and make sure it’s still in line with current practices, especially if it’s been a few years since you’ve even thought about SEO […]
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Nov 04 2015 
53% of Consumers Agree That There is Too Much Content Out There
Key Takeaway:
How do you cut through the clutter and get your content noticed by your target audience, when people want to disconnect now more than ever before? The answer is to create content your audience finds useful. What questions are they asking about […]
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Oct 28 2015 
50% of Search Queries are 4 Words or Longer
Key Takeaway:
Stop thinking in terms of old school keyword optimization. Instead, think about actual phrases your customers are using, such as frequently asked questions about your industry. Optimize some content around these and you’ll see major rewards in your SEO and paid search. (Stat source: Ko […]
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Oct 21 2015 
Google Owns 71% of the Global Search Engine Market
Key Takeaway:
Google is king of the search engine market, not just here in the US but worldwide. No matter how long you’ve been in the game, and how frustrated you may get at Google for a myriad of reasons, it is imperative to stay up-to-date on […]
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Sep 02 2015 
15% of Queries Submitted Have Never Been Seen Before by Google’s Search Engine
Key Takeaway:
This is exactly why you need to be regularly reviewing your search query reports in Google Adwords and Bing. Uncovering these hidden gems can boost the overall performance of your PPC campaigns and get your creative juices […]
