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Feb 26 2010 
Optimizing for Bing, Optimizing for Google, is there a difference?
We have had many clients ask us how Bing differs from Google and if there are SEO considerations to account for. Coincidentally, MarketingProfs.com gave a webinar last week with the topic of optimizing your site for Bing vs. Google and uncovering the differentiators. Google now has 70% of search market share while Bing is now […]
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Jan 05 2010 
DIY Search Engine Optimization (SEO)
In a recent conversation with a colleague we were discussing whether a company should tackle on-site SEO on their own or hire a firm. Needless to say which side I took. This led to a conversation in home improvement that directly relates to outsourcing SEO vs doing it yourself.
Our conversation concluded on this […]
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Nov 30 2009 
Turkey Teaches SEO and Social Media #thanksgiving
Last year in my hurry to get everything prepared, cooked and ready for our glorious Thanksgiving spread, I forgot to change the setting on my oven after roasting veggies from “broil” to “bake” and my turkey only cooked half way. The top of the turkey was juicy and a gorgeous golden brown, but the bottom […]
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Dec 01 2008 
Who is buying online this holiday season?
Performics says “Discovery, Differentiation and Discounts Drive Online and Offline Holiday Shoppers to Search” and their new consumer research analyzes consumer shopping behavior and media consumption across seven consumer segments and nine vertical product categories.
In collaboration with ROI Research, Performics released survey results of 7,043 consumers on how search engines play a role in their […]
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Nov 12 2008 
Is Online Marketing In Your Real Estate Marketing Plan?
It better be. According to a recent study published by the National Association of Realtors and supplemented on MarketingCharts, 87% of home buyers start online. While this is no surprise to Internet Marketing professionals there has been some inconsistency in this percentage over the last four years depending on who you talk to in the […]
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Nov 04 2008 
Selecting a Search Marketing Firm: What you should ask.
What makes a good Search Marketing Firm?
As a business owner, CMO or Marketing Director, the choice of a Search Marketing Firm will be one of your most important decisions. In order to fully realize the benefits of Search Marketing, it is crucial to understand what role Search Marketing will play in your organization and choose […]
