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Apr 22 2024 
How-To Leverage Location-Based Marketing for Your Business
If you own a business with a physical storefront, you may watch people walk by and wish there was a way to entice them to come inside on the spot. Thanks to smartphones with GPS and Bluetooth capabilities, there is. It’s called location-based marketing (LBM).
But what is location-based marketing? How does it work?
Put simply, LBM […]
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Jun 02 2022 
Take Advantage of New Features and Products Announced at Google Marketing Live
On May 24, 2022 Google held its Marketing Live event. It was the first time the event was actually live with people attending in-person since before the pandemic. The event is focused on how Google can help advertisers with all things digital marketing. Each year at this event Google announces new advertising products and features […]
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Aug 04 2020 
10 Best Practices to Increase Your Web Presence
These simple recommendations will help businesses and organizations kick start or accentuate their online marketing efforts. They are evergreen best practices that are tried and true.
1. DO track and monitor visitor behavior.
Studying your Web site visitor’s behaviors will enable you to determine what on the web site works in order to have visitors meet the objectives […] -
Apr 22 2020 
COVID-19: Your Questions Answered About Google Ad Credits for Small Businesses
We’ve have many inquiries from clients over the past few weeks about support from our digital marketing platform partners like Google and Facebook and how they are supporting small business. Many of these enterprise partners have worked quickly to put together a plan but those details have not been fully ironed out and the platforms […]
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Jun 14 2017 
Only 42% of Businesses Claim that their Facebook Marketing is Effective
Only 42% of businesses claim that their Facebook marketing is effective. If you cannot answer confidently, yes, your Facebook marketing is effective, it's time to find a new strategy and determine what is working and what isn't. -
May 24 2017 
53% of Visits are Abandoned if a Mobile Page Takes Longer Than 3 Seconds to Load
Key Takeaway:
When it comes to succeeding on mobile devices, load time is critical. You could have the best-looking website and amazing products, but if it doesn’t load fast enough on mobile, people will simply not stick around. Make sure you are utilizing the latest technology and tools to make your mobile site pages load as […]
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Jan 25 2017 
Voice Search: Amazon To Launch Paid Search On Alexa
Voice search is on trend this year and with the huge success of Alexa, Amazon is looking to launch an advertising platform designed for voice search. This is big news for marketers who have been excited for the opportunities voice search offers. -
Dec 14 2016 
Global Mobile Ad Spend Will Double Print By 2019 + Make Up 27% Of Total Ad Spend
Key Takeaway:
Currently, global mobile ad spend accounts for 15%, so the predicted rise to 27% in just over 2 years is quite a jump! Don’t wait to get all your ducks in a row when it comes to […]
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Oct 06 2016 
How To Get Star Reviews On Your Paid Search Ads
Are you racking your brain trying to figure out how to get those awesome gold-star reviews to show up with your paid-search ads? Don’t sweat it – we’re here to tell you exactly how to get it done.
First things first, we want to clarify that we are talking about the star ratings that display along with […]
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Sep 28 2016 
4 In 5 Consumers Use Search Engines To Find Products, Services, Or Experiences Nearby
Key Takeaway:
That means if you have an incorrect address, phone number or website listed on local search results, you could be missing out big time on sales from new customers. The first step you can take if you notice something is […]
