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Dec 14 2016 
Global Mobile Ad Spend Will Double Print By 2019 + Make Up 27% Of Total Ad Spend
Key Takeaway:
Currently, global mobile ad spend accounts for 15%, so the predicted rise to 27% in just over 2 years is quite a jump! Don’t wait to get all your ducks in a row when it comes to […]
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Jan 20 2016 
Search Advertising Spending was up about 17% in Q3 2015 Compared to Q3 2014
Key Takeaway:
Make sure you’re adjusting your marketing budget across all channels, both digital and traditional, to keep up with competition in your industry and put your money towards the venues that drive the largest amount of revenue for you. (Stat Source: Adobe)
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Aug 12 2015 
About 18% of the US Internet Population is Blocking Ads
Key Takeaway:
$21.8 billion in global ad revenues have been blocked/lost so far in 2015. What started out as a slow trend back in 2009 has quickly grown to become a serious issue for companies paying for online advertisements. (Stat Source: Adobe and PageFair)
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Jul 15 2015 
1 in 7 A/B Test Campaigns Produce a Statistically Significant Improvement
Key Takeaway:
The sad truth is that most companies do not perform A/B test campaigns at all. Those that do often randomly choose elements to test and do not spend time coming up with elements to test based on user feedback. The vast majority of […]
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Jun 24 2015 
US Online Ad Revenues Up 16% in Q1
Key Takeaway:
This trend has been holding steady for the past 5 years. In fact, online ad revenue growth has seen double-digits for 20 consecutive quarters, since Q1 2010. If your online ad revenue is not where you want it to be, […]
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Jun 17 2015 
Remarketing With Google Analytics Drives 10X Higher Conversion Than Traditional Display Ads
Here are this week’s top 5 digital marketing statistics and key takeaways. Want to know how these stats relate to your business? Drop us a line and let’s chat about your online marketing goals.
Key Takeaway:
Marketo and Google recently released a […]
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Sep 04 2014 
This Week’s Top 5 Digital Marketing Stats + Takeaways: Mobile Email Marriage, Plus Retargeting Power and Video Marketing
Key Takeaway:
Your biggest issue isn’t that people are going to delete your email if they have to horizontal scroll – it’s the user experience you are providing them. All those instances add up to your brand experience in the eyes of your […]
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Mar 06 2014 
Key Takeaways from this Week’s Top 5 Digital Marketing Stats
Instagram captures 15 times higher interaction rates than Facebook.
According to research from L2 Think Tank which analyzed 249 brands and their social media campaigns, interaction rates for Instagram posts were 15 times higher than those on Facebook. [Source: eMarketer.com]Takeaway:
If you haven’t yet ramped up your marketing campaigns on Instagram it’s about time you start. As […]
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Aug 06 2010 
5 Best Practices for Content Network Ads
This article first appeared on agencyside where Mike Swan, Director of Search Marketing Strategy at Liberty Interactive Marketing is a guest columnist as well as a panel speaker on topics for search marketing strategies.
Content Network is a Waste of Time and Money! Really, Are You Sure About That? I hear clients and Internet marketers alike […]
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