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Apr 22 2024 
How-To Leverage Location-Based Marketing for Your Business
If you own a business with a physical storefront, you may watch people walk by and wish there was a way to entice them to come inside on the spot. Thanks to smartphones with GPS and Bluetooth capabilities, there is. It’s called location-based marketing (LBM).
But what is location-based marketing? How does it work?
Put simply, LBM […]
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Jan 12 2023 
How Location-Based Businesses Can Up Their Ad Game With In-Store Tracking Data
With the rise of digitalism, online businesses have benefited from a wealth of data that empowers them to better understand their target audience and judge the efficacy of their digital marketing strategies. Technologies like AI and machine learning gather and analyze the relevant KPIs to then produce actionable insights.
But did you know that brick-and-mortar locations […]
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Jun 02 2022 
Take Advantage of New Features and Products Announced at Google Marketing Live
On May 24, 2022 Google held its Marketing Live event. It was the first time the event was actually live with people attending in-person since before the pandemic. The event is focused on how Google can help advertisers with all things digital marketing. Each year at this event Google announces new advertising products and features […]
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Dec 14 2016 
Global Mobile Ad Spend Will Double Print By 2019 + Make Up 27% Of Total Ad Spend
Key Takeaway:
Currently, global mobile ad spend accounts for 15%, so the predicted rise to 27% in just over 2 years is quite a jump! Don’t wait to get all your ducks in a row when it comes to […]
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Nov 23 2016 
One-Fifth of US E-Commerce Spending Is Now On Mobile
Key Takeaway:
This is the largest share mobile has ever taken on e-commerce spending, and is based on Q3 2016 data which showed that US digital commerce spending totaled $84.3 billion. (Stat Source: comScore)
If you haven’t adjusted your paid search budgets to spend a decent chunk on […]
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May 25 2016 
Mobile Accounted for Majority (53%) of Q1 Paid Search Clicks in North America
Key Takeaway:
This is up from 48% in Q4. Now, it’s important to keep in mind that this stat will vary by industry and company. For example, Merkle stated their own North American clients saw 39% share of paid clicks from […]
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May 18 2016 
Mobile Accounted for About 1 in Every 6 Retail Dollars Spent Online During Q4 2015
Key Takeaway:
Now that it’s almost 6 months later, you can bet this number has increased even more. What does this mean for you? Well, if your mobile shopping stats are nowhere near this level, it means there are probably a few things […]
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Dec 16 2015 
47% of Mobile Shoppers Prefer to Use an App Over a Browser for Convenience and Speed
Key Takeaway:
Are your holiday business goals not being met? Take a look at how many people are browsing your site on mobile devices. If the data shows it’s more than 10% it may be worth developing a mobile app, […]
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Nov 11 2015 
Facebook’s Mobile Ad Revenue Grew 73% Year-Over-Year
Key Takeaway:
What’s more, their mobile ad revenue now makes up a 78% share of their total ad revenue. That’s a pretty insane number if you think about it for a minute. In case you missed the news, Facebook also just announced details on its financial results for the […]
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Oct 07 2015 
90% of People Engage with a Second Screen while Watching TV
Key Takeaway:
Ninety percent! That’s huge. Why not try to capitalize on this opportunity? If you’re running TV ads, it’s essential that you at least attempt to connect with the consumer on this second-screen that’s right in their hand. Think tablets and mobile devices. Don’t […]
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