Sep 24 2024 
2025 Key Ingredients for a Successful Loyalty Program
Loyalty programs have become a key strategy for driving guest retention and increasing revenue in the restaurant industry. But what truly makes a loyalty program successful? It’s not just about offering rewards or points—it’s about delivering an experience that feels personalized, customized, and meaningful to your guests. Success comes from understanding your customers’ behaviors and […]
May 10 2023 
Privacy Concerns, Zero-Click Content and Artificial Intelligence: 5 Key Takeaways from Ad World
We’re covering the top 5 key takeaways from Ad World’s most recent online conference. Ad World is the world’s largest online advertising event that happens and the 2023 Spring Conference commenced last month and boy did it deliver (as usual, shoutout to Ad World speakers and event coordinators). With 25,000+ virtual attendees the conference covered […]
Apr 22 2020 
COVID-19: Your Questions Answered About Google Ad Credits for Small Businesses
We’ve have many inquiries from clients over the past few weeks about support from our digital marketing platform partners like Google and Facebook and how they are supporting small business. Many of these enterprise partners have worked quickly to put together a plan but those details have not been fully ironed out and the platforms […]
Apr 01 2020 COVID-19 Relief Funds For Small Businesses
Advertising platforms and the federal government are stepping up during these unprecedented times by offering a number of grants, loans and other COVID-19 relief funds for small businesses who have been impacted by this health crisis. Here’s a quick break-down of what type of relief is being offered to help small businesses and others during […]
Mar 30 2020 4 Ways To Adapt Your Ad Messaging and Digital Marketing During COVID-19
A Guide to Adapting Your Brands Ad Messaging & Digital Marketing To Connect with Customer During The Coronavirus
Over the last 14 years, we’ve worked with multiple clients across diverse business models and verticals and wanted to share what we are observing today. Myself and the team here at Liberty Interactive Marketing have kept in close […]Jul 27 2016 
Verizon Acquires Yahoo for $4.83 Billion – The Next Big Dog in Digital Media?
Key Takeaway:
Keep your eye on Yahoo and Verizon for the next couple of years. Verizon’s CEO, Lowell McAdam, is determined to turn around their recently slumping numbers in their core offering by becoming a digital media big dog. This […]
Jan 27 2016 Zuckerberg is First Male CEO in Silicon Valley to Take Two Months Paternity Leave
Key Takeaway:
You can love him or hate him, but right now he is changing the image of what it means to be a devoted father and a working parent in a society that has historically valued […]
Nov 04 2015 53% of Consumers Agree That There is Too Much Content Out There
Key Takeaway:
How do you cut through the clutter and get your content noticed by your target audience, when people want to disconnect now more than ever before? The answer is to create content your audience finds useful. What questions are they asking about […]
Aug 05 2015 47% of U.S. Jobs are Susceptible to Machine Automation
Key Takeaway:
Did you know that there are machines that can write content? Yes, you read that right. The Associated Press and Forbes both use platforms to write financial articles like earning reports. But don’t worry, this doesn’t mean content marketers will lose their jobs to […]
Apr 15 2015 Angry Social Media Posts Have More Engagement Than Joyful Posts
Check out this week’s top 5 digital marketing statistics and key takeaways! #TWT5
Key Takeaway:
We’re not advising you create an angry social media campaign! Clearly social media has changed the way people communicate and interact with other people and with businesses. […]
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