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Oct 19 2022 
6 Strategies For Getting Started with Facebook and Instagram Shops to Propel Holiday Success
Many business owners are ready to skip the holidays altogether and jump straight into 2023. Whether due to supply chain turbulence or a particularly fickle labor market, countless variables forced many of our clients to adapt to what appeared to be 2022’s one and only constant—change.
Last year, eCommerce was booming. But we witnessed a small […]
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Dec 14 2021 
Understand the Impact New Antitrust Legislation Could Have on Your Business
Certain legislation has been introduced that may impact the digital marketing and advertising industry. This legislation, if passed, has the potential to hurt small businesses who use digital marketing as a part of their overall advertising strategy, to reach out and engage their target audiences. We’ve written this blog post to help inform business owners […]
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Oct 25 2021 
The iOS Update and Its Impact on The Digital Advertising Industry
Behind the glamorous Apple’s Summer 2020 “Spring Loaded” event, where iPads, iMacs, and a Willie Wonka purple paint job for iPhones were featured, the company quietly announced a small yet important tweak to their operating system.
Apple, specifically lets users know that the next iOS 14 updates will include an option for users to opt-out of […]
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Apr 01 2020 
COVID-19 Relief Funds For Small Businesses
Advertising platforms and the federal government are stepping up during these unprecedented times by offering a number of grants, loans and other COVID-19 relief funds for small businesses who have been impacted by this health crisis. Here’s a quick break-down of what type of relief is being offered to help small businesses and others during […]
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Aug 22 2018 
Facebook Highlights Liberty Interactive Marketing As Ad Agency Case Study
I’m so proud to be sharing with you some very exciting news about Liberty Interactive Marketing! Our ad agency is one of the very first to be featured as a case study on Facebook’s Insights for our work on Planet Smoothie and Blimpie.
I’m so proud of this digital consultancy we’ve built over the last decade and […] -
Mar 15 2018 
CMOs Forecast a 15.1% Increase in Digital Marketing Spending in 2018
Key Takeaway:
CMOs are continuing to increase digital marketing budgets while decreasing traditional advertising budgets. In fact, the research shows that the forecasted 15.1% increase is the largest increase in digital marketing budgets in the past 6 years that the survey has been conducted. (Source: […]
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Nov 16 2016 
100% Of The Growth In The Ad Tech Industry Is Coming From Google And Facebook
Key Takeaway:
While you may not be surprised at this statistic, it’s worth thinking about the potential causes and effects of this duopoly.
Clearly, the two companies appear to be getting it right in their ability to collect and use data to […]
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May 11 2016 
60% of People on Instagram Say They Discover New Products on the Platform
Key Takeaway:
Instagram is so much more than a photo-sharing platform. A recent study even shows that 75% of people on Instagram say they’ve taken action after being inspired by a post. Which is precisely why they have just announced today that Instagram […]
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Mar 23 2016
Instagram Just Rolled Out An Algorithm-Based Feed Similar To Facebook’s News Feed
Key Takeaway:
This means it might get a lot harder for your brands’ posts to be seen on this popular photo-sharing network. Before the update, photos were shown in reverse chronological order. Now, the algorithm “places the photos and videos it thinks users […]
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Mar 16 2016 
Majority of Marketers Find Promoted Social Posts and Ads Effective
Key Takeaway:
If you’re posting update after update on your Facebook business page with little to no results, it’s about time you try promoting your posts and setting up social ads. The beauty of many social platforms that offer advertising and promoted posts like […]
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