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Jun 14 2017 
Only 42% of Businesses Claim that their Facebook Marketing is Effective
Only 42% of businesses claim that their Facebook marketing is effective. If you cannot answer confidently, yes, your Facebook marketing is effective, it's time to find a new strategy and determine what is working and what isn't. -
May 17 2017 
Spending on Digital Advertising Just Surpassed Television for the First Time
Key Takeaway:
$72.5 billion was spent on digital advertising in the US in 2016, compared to TV’s $71.3 billion. Year-over-year, spending on digital advertising increased 22%. (Stat Source: Advertising Age)Large and small companies alike are shifting away from spending on TV commercials, […]
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May 10 2017 
Conversions Fall by 20% for Every Extra Second It Takes Your Website to Load on Smartphones
Key Takeaway:
There are a number of ways to identify what specifically on your site is slowing down load time. Once you identify the cause, you can take the actions needed to speed up your site to improve overall user […]
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Mar 08 2017 
40% of Businesses Have Not Optimized Their Websites and Digital Marketing for Mobile
Key Takeaway:
If you’re one of those who have not optimized for mobile, you’re probably missing out on revenue from this channel. We have seen on average at least 50% of traffic to any website is coming from mobile devices now, although it […]
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Aug 24 2016 
45% Of Marketers Think Email And Content Marketing Are The Most Effective Lead-Gen Tactics
Key Takeaway:
Interestingly, 47% of them also believe that content marketing is the most difficult tactic to execute (compared to 28% who think email marketing is the most difficult). So, if it’s effective, but difficult, you just need to make sure you […]
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Jun 29 2016 
Over 60% of People Would Try a Brand or Product That’s Been Recommended by a YouTuber
Key Takeaway:
Forming relationships with your audiences’ influencers is a great way to reach new customers. They may not know your product, but they have a positive, trusting, emotional connection with their influencers, and will listen to what they have […]
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Jun 22 2016 
Branded Content: 79% of Publishers Rely on Paid Distribution
Key Takeaway:
When it comes to digital marketing, a mix of paid and organic strategies is essential to success. Advertising platforms like Google and Facebook are also always doing what they can to provide a stellar advertising experience for the consumer. That is to say, an […]
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May 18 2016 
Mobile Accounted for About 1 in Every 6 Retail Dollars Spent Online During Q4 2015
Key Takeaway:
Now that it’s almost 6 months later, you can bet this number has increased even more. What does this mean for you? Well, if your mobile shopping stats are nowhere near this level, it means there are probably a few things […]
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May 11 2016 
60% of People on Instagram Say They Discover New Products on the Platform
Key Takeaway:
Instagram is so much more than a photo-sharing platform. A recent study even shows that 75% of people on Instagram say they’ve taken action after being inspired by a post. Which is precisely why they have just announced today that Instagram […]
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Mar 30 2016 
44% of Consumers Buy Online & Pick-Up In Store Once Per Quarter
Key Takeaway:
This is known as BOPIS, and is becoming of increased interest among retailers. Mainly because it’s a great way to offer consumers another convenient method of shopping which combines the online and in-store experience. This means that as marketers, you […]
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