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Oct 24 2024 
5 Quick Wins to Improve Your Marketing and Advertising in 2025
In today’s economic climate, restaurants and bars grapple with decreased foot traffic and a more cautious consumer spending behavior. The competition in the hospitality industry has never been more intense, and the pressure to optimize every marketing dollar is crucial. Standing out in such a challenging market requires making smart, data-driven decisions and managing marketing […]
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Jan 23 2024 
5 Ways Restaurants Can Start Building First-Party Data
In light of recent regulatory changes, first-party data is quickly eclipsing third-party data in the marketing world—making now the time for restaurant owners and operators to learn how to collect and leverage this data.
First-party data is information you collect about your consumers directly. In the restaurant industry in particular, this data can provide valuable insights, […]
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Nov 30 2023 
3 Holiday Restaurant Advertising & Marketing Strategies for Boosting Revenue and Holiday Cheer
As the festive spirit takes hold, a light shines on the restaurant industry with nearly 60% of consumers preparing to celebrate by dining out, with a further 50% planning to order takeout or delivery for their holiday gatherings and a quarter of these festive diners plan to indulge in both experiences (based on a recent […]
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May 16 2023 
How Weather Affects Restaurants Sales
Many restaurants can trace a direct throughline between weather and sales. In fact, in a survey conducted by the National Restaurant Association, 90% of restaurant operators reported that changes in weather conditions impacted their sales.
Knowing this, how can you as a restaurant owner or manager leverage consumer weather psychology to your advantage?
This guide will explore […]
