Audience Targeting Archives - Liberty Interactive Marketing

12 Ways to Collect First-Party Data, the Benefits and Best Practices for Location-Based Businesses

Digital advertising is undergoing a transformative shift with the impending phase out of third-party cookies, due to privacy concerns which have prompted businesses to refocus on gathering first-party data. For location-based establishments such as restaurants, understanding and utilizing diverse strategies for collecting first-party data is paramount to enhancing customer engagement, personalization, and overall marketing effectiveness. […]

6 Advanced Audience Targeting Strategies for Restaurant Brands to Supplement First Party Data

In the world of restaurant marketing, reaching the right audience with your advertising can make all the difference. By leveraging the right data sources and audience targeting strategies, you can increase the effectiveness of your campaigns and drive more revenue for your business.

Here at Liberty Interactive Marketing, we are continuously working with our clients and […]

How Digital Marketing Is Revolutionizing Branding and Driving Awareness for Location-Based Companies

Companies looking to invest in brand awareness in the digital age simply can’t ignore digital marketing—arguably today’s most powerful marketing approach.

Digital marketing is exactly what it sounds like: leveraging digital channels like social media, mobile devices, websites, email, and search engines to reach consumers and share messages about your company.

Digital marketing is a multifaceted approach, […]

7 Digital Marketing Tactics for Restaurants To Keep Up and Stay Relevant

For a restaurant to succeed long-term, it needs a constant influx of diners. Serving great food and providing outstanding customer service will keep people coming back for more, but first, you need to get them in the door.

These days, 91% of people research their dining options online before selecting a restaurant. After that, 77% of […]

How Location-Based Businesses Can Up Their Ad Game With In-Store Tracking Data

With the rise of digitalism, online businesses have benefited from a wealth of data that empowers them to better understand their target audience and judge the efficacy of their digital marketing strategies. Technologies like AI and machine learning gather and analyze the relevant KPIs to then produce actionable insights.

But did you know that brick-and-mortar locations […]

Is TikTok the new search engine for Gen Z?

While Google is still the world’s dominant search engine, TikTok has become more appealing to Gen Z – using its algorithm to personalize content. TikTok provides a result that not only answers their question in a short time frame, but provides a comment section making their search more interactive and relevant.
In recent studies, it was […]

Understand the Impact New Antitrust Legislation Could Have on Your Business

Certain legislation has been introduced that may impact the digital marketing and advertising industry. This legislation, if passed, has the potential to hurt small businesses who use digital marketing as a part of their overall advertising strategy, to reach out and engage their target audiences. We’ve written this blog post to help inform business owners […]

The iOS Update and Its Impact on The Digital Advertising Industry

Behind the glamorous Apple’s Summer 2020 “Spring Loaded” event, where iPads, iMacs, and a Willie Wonka purple paint job for iPhones were featured, the company quietly announced a small yet important tweak to their operating system.

Apple, specifically lets users know that the next iOS 14 updates will include an option for users to opt-out of […]

Understanding Customers Is a Top Priority For Marketers

ByLiberty Tsighis InAudience Targeting 0

The top priority for marketers’ this year is to better understand their customers.

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Key Takeaway:

It’s also a top challenge that marketers face, based on the survey of professionals around the world. Other priorities that marketers are tackling this year include implementing automation technology, and orchestrating and managing cross-channel customer interactions. (Stat Source: Experian)

So what steps are […]

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