Apr 29 2024 
Exploring Marketing Potential with Geolocation, Geofencing, and Geospatial Intelligence
Digital advertising is a dynamic field that is constantly transforming with the use of technological advancements, artificial intelligence and new ways to effectively target audiences, particularly the integration of location data. This evolution has significantly enhanced how businesses connect with their customers by offering personalized marketing strategies that cater to individual geographic locations. The importance […]
Apr 22 2024 
How-To Leverage Location-Based Marketing for Your Business
If you own a business with a physical storefront, you may watch people walk by and wish there was a way to entice them to come inside on the spot. Thanks to smartphones with GPS and Bluetooth capabilities, there is. It’s called location-based marketing (LBM).
But what is location-based marketing? How does it work?
Put simply, LBM […]
Mar 25 2024 Can We Trust the New Era of Contextual Ad Targeting?
Contextual targeting in advertising has undergone a remarkable evolution, regaining prominence in the digital advertising landscape and recent studies show both marketers and consumers are adopting this targeting method.
A study commissioned by GumGum shows about 79% of consumers are more comfortable seeing contextual ads than behavioral ads. Additionally, the study found that approximately 65% of […]Mar 24 2024 12 Ways to Collect First-Party Data, the Benefits and Best Practices for Location-Based Businesses
Digital advertising is undergoing a transformative shift with the impending phase out of third-party cookies, due to privacy concerns which have prompted businesses to refocus on gathering first-party data. For location-based establishments such as restaurants, understanding and utilizing diverse strategies for collecting first-party data is paramount to enhancing customer engagement, personalization, and overall marketing effectiveness. […]
Feb 26 2024 Video Creation at Scale: How to Make Videos Quickly With this AI Video Maker
See how I used AI video maker, VEED.io to create a quick video in under 5 minutes with nothing more than a theme.
WATCH the video or READ the full transcript below.VIDEO TRANSCRIPT
Here’s a quick video that I made with VEED’s VideoGPT in less than 5 minutes. Go to the MyGPT’s marketplace and find VideoGPT by […]Jan 23 2024 5 Ways Restaurants Can Start Building First-Party Data
In light of recent regulatory changes, first-party data is quickly eclipsing third-party data in the marketing world—making now the time for restaurant owners and operators to learn how to collect and leverage this data.
First-party data is information you collect about your consumers directly. In the restaurant industry in particular, this data can provide valuable insights, […]
Jan 13 2024 Future of Advertising: Unleashing the Power of Programmatic Advertising for Your Business
Have you ever wondered how some ads seem to know exactly what topics you’re interested in and what you might be in the market for? It isn’t magic, even if it might seem that way. It’s a type of marketing called programmatic advertising, and if you’re a marketer or business owner, you need to know […]
Nov 30 2023 3 Holiday Restaurant Advertising & Marketing Strategies for Boosting Revenue and Holiday Cheer
As the festive spirit takes hold, a light shines on the restaurant industry with nearly 60% of consumers preparing to celebrate by dining out, with a further 50% planning to order takeout or delivery for their holiday gatherings and a quarter of these festive diners plan to indulge in both experiences (based on a recent […]
Oct 02 2023 6 Advanced Audience Targeting Strategies for Restaurant Brands to Supplement First Party Data
In the world of restaurant marketing, reaching the right audience with your advertising can make all the difference. By leveraging the right data sources and audience targeting strategies, you can increase the effectiveness of your campaigns and drive more revenue for your business.
Here at Liberty Interactive Marketing, we are continuously working with our clients and […]
Jul 11 2023 How Digital Marketing Is Revolutionizing Branding and Driving Awareness for Location-Based Companies
Companies looking to invest in brand awareness in the digital age simply can’t ignore digital marketing—arguably today’s most powerful marketing approach.
Digital marketing is exactly what it sounds like: leveraging digital channels like social media, mobile devices, websites, email, and search engines to reach consumers and share messages about your company.
Digital marketing is a multifaceted approach, […]
