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Feb 06 2023 
GA4 Migration – Good Luck and Get Ready
For over a decade, Google Analytics has been a powerful tool for businesses. As a data-driven marketing platform, Google Analytics provides detailed insights and actionable information to convert clicks into sales and boost your ROI.
Google Analytics 4 (GA4) is the newest generation of this powerful platform, and for longtime users, this change necessitates data migration.
How […]
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Jan 12 2023 
How Location-Based Businesses Can Up Their Ad Game With In-Store Tracking Data
With the rise of digitalism, online businesses have benefited from a wealth of data that empowers them to better understand their target audience and judge the efficacy of their digital marketing strategies. Technologies like AI and machine learning gather and analyze the relevant KPIs to then produce actionable insights.
But did you know that brick-and-mortar locations […]
