Liberty Tsighis, Author at Liberty Interactive Marketing

Privacy Concerns, Zero-Click Content and Artificial Intelligence: 5 Key Takeaways from Ad World

We’re covering the top 5 key takeaways from Ad World’s most recent online conference. Ad World is the world’s largest online advertising event that happens and the 2023 Spring Conference commenced last month and boy did it deliver (as usual, shoutout to Ad World speakers and event coordinators). With 25,000+ virtual attendees the conference covered […]

Business Managers Are Important For Brand Safety: Here’s a Guide To Set Them Up Correctly

Imagine this: Your digital administrator has left the company, and now you’re locked out of all your marketing platforms. You try to log in using your best-guessed credentials, and now you’ve just shut down your account and must wait for an appeal—which could take weeks.

It’s not difficult for many of us to imagine this scenario, […]

Our 2022 Holiday Ads Guide is Here!

The holidays are back after three years of suppressed behavior, we’re all ready for a magical holiday season this year. The lights, songs, and smells trigger happy memories and gathering together with friends and family. Cue singing angels, twinkling stars, and jolly snowmen! Despite continued economic uncertainty, US shoppers are looking forward to spending for […]

6 Strategies For Getting Started with Facebook and Instagram Shops to Propel Holiday Success

ByLiberty Tsighis In#TMT5 0

Many business owners are ready to skip the holidays altogether and jump straight into 2023. Whether due to supply chain turbulence or a particularly fickle labor market, countless variables forced many of our clients to adapt to what appeared to be 2022’s one and only constant—change.

Last year, eCommerce was booming. But we witnessed a small […]

What is the Best Ecommerce Software For You? Here’s A Quick Comparison

If you’re reading this article, then it’s safe to assume that you are looking to grow your ecommerce business. With millions of businesses already operating on ecommerce platforms, the niche is utterly saturated. That being said, there are still options available if you want to sell your products online. And, as with any other venture, […]

5 Trends to Create Video Ads for Social and YouTube Video

Use These Trends to Create Video Ads For Your Business
From cold calls, SEO, word of mouth, to posts that yield virality, your business has countless avenues for reaching a wider audience. Among these channels, however, paid ads remain to be one of the biggest drivers of impressions and conversions.

Video ads, in particular, are the best […]

10 Best Practices to Increase Your Web Presence

These simple recommendations will help businesses and organizations kick start or accentuate their online marketing efforts. They are evergreen best practices that are tried and true.
1. DO track and monitor visitor behavior.
Studying your Web site visitor’s behaviors will enable you to determine what on the web site works in order to have visitors meet the objectives […]

COVID-19: Your Questions Answered About Google Ad Credits for Small Businesses

We’ve have many inquiries from clients over the past few weeks about support from our digital marketing platform partners like Google and Facebook and how they are supporting small business. Many of these enterprise partners have worked quickly to put together a plan but those details have not been fully ironed out and the platforms […]

4 Ways To Adapt Your Ad Messaging and Digital Marketing During COVID-19

A Guide to Adapting Your Brands Ad Messaging & Digital Marketing To Connect with Customer During The Coronavirus
Over the last 14 years, we’ve worked with multiple clients across diverse business models and verticals and wanted to share what we are observing today. Myself and the team here at Liberty Interactive Marketing have kept in close […]

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We’re guessing you don’t have all day to monitor ever-changing digital advertising and paid search marketing trends and best practices. If that’s the case, you’ve come to the right place. Here, you’ll find Liberty Interactive Marketing’s must-reads for keeping up with all things in paid digital media and search marketing. Be sure to check back frequently, they don’t call them “trends” for nothing. Better yet, sign up for This Month’s Topics to keep up to date on newly released content.

Liberty Tsighis has created 141 entries

Liberty Tsighis