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Apr 22 2024 
How-To Leverage Location-Based Marketing for Your Business
If you own a business with a physical storefront, you may watch people walk by and wish there was a way to entice them to come inside on the spot. Thanks to smartphones with GPS and Bluetooth capabilities, there is. It’s called location-based marketing (LBM).
But what is location-based marketing? How does it work?
Put simply, LBM […]
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May 16 2023 
How Weather Affects Restaurants Sales
Many restaurants can trace a direct throughline between weather and sales. In fact, in a survey conducted by the National Restaurant Association, 90% of restaurant operators reported that changes in weather conditions impacted their sales.
Knowing this, how can you as a restaurant owner or manager leverage consumer weather psychology to your advantage?
This guide will explore […]
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Mar 17 2023 
7 Digital Marketing Tactics for Restaurants To Keep Up and Stay Relevant
For a restaurant to succeed long-term, it needs a constant influx of diners. Serving great food and providing outstanding customer service will keep people coming back for more, but first, you need to get them in the door.
These days, 91% of people research their dining options online before selecting a restaurant. After that, 77% of […]
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Mar 07 2023 
Liberty Interactive Marketing Named 2023 Google Premier Partner – 7 Years in a Row!
Our team is proud to announce that our agency Liberty Interactive Marketing has earned Google Premier Partner status for 2023. Google recognizes the achievements of top-performing digital marketing partners across the globe by awarding Premier Partner status as part of the new Google Partners program.
Our digital marketing company has achieved this status for the last […]
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Nov 30 2022 
Performance Max Campaigns: How It Works, Benefits and Best Practices
The Future of Advertising: Your Guide to Understanding Performance Max and What it Means for Business
Maximize ads, convert clicks to sales, and expand your brand recognition; Google ads have dramatically elevated the opportunities for businesses looking to capitalize on their digital marketing potential. And now, Performance Max Campaigns (PMax) from Google offers further optimization for […] -
Sep 28 2022 
Holiday Advertising: Why Starting Early Is Good For Your Business
We’re seeing a trend across all ad platforms this year of people starting their holiday shopping and planning earlier than in years past. According to Google, as of June, 26% of US shoppers reported that their 2022 holiday shopping has started.
We saw with our own client base, people started searching for Halloween in July of […] -
Jun 02 2022 
Take Advantage of New Features and Products Announced at Google Marketing Live
On May 24, 2022 Google held its Marketing Live event. It was the first time the event was actually live with people attending in-person since before the pandemic. The event is focused on how Google can help advertisers with all things digital marketing. Each year at this event Google announces new advertising products and features […]
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May 11 2022 
What’s the Deal With the New Google Performance Max Campaign and How To Prepare
What is Performance Max?
Google Performance Max is a new goal-based campaign type that allows advertisers to access all of the Google Ads inventory from a single campaign. In other words, it’s designed to reduce the complexity and overhead needed to manage multiple campaign types. It’s intended to complement your keyword-based Search campaigns to help you […] -
Dec 14 2021 
Understand the Impact New Antitrust Legislation Could Have on Your Business
Certain legislation has been introduced that may impact the digital marketing and advertising industry. This legislation, if passed, has the potential to hurt small businesses who use digital marketing as a part of their overall advertising strategy, to reach out and engage their target audiences. We’ve written this blog post to help inform business owners […]
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Oct 25 2021 
The iOS Update and Its Impact on The Digital Advertising Industry
Behind the glamorous Apple’s Summer 2020 “Spring Loaded” event, where iPads, iMacs, and a Willie Wonka purple paint job for iPhones were featured, the company quietly announced a small yet important tweak to their operating system.
Apple, specifically lets users know that the next iOS 14 updates will include an option for users to opt-out of […]
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