Branded Content: 79% of Publishers Rely on Paid Distribution

79% of publishers rely on paid distribution for branded content.

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Key Takeaway:

When it comes to digital marketing, a mix of paid and organic strategies is essential to success. Advertising platforms like Google and Facebook are also always doing what they can to provide a stellar advertising experience for the consumer. That is to say, an experience that is highly targeted and not too annoying or intrusive. It’s the ultimate goal to create an experience where you have no hang-ups about interacting with a paid ad. (Stat Source: Polar)

Nearly 40% of Pinners make over $100K each year.

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Key Takeaway:

Pinterest can be an excellent channel for selling consumer goods, health, beauty, and home products. People who are engaging with content on Pinterest have money to spend and are on the site looking for very specific items or solutions. (Stat Source: Pinterest)

While 86% of business leaders think digital transformation is important, only 50% understand it.

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Key Takeaway:

That’s why we’re here! We have proven success in internet marketing with specific wins in each channel including website strategy, search engine optimization, email marketing, search marketing, online advertising, content and social media marketing.  (Stat Source: Code Computer Love)

68% of real-time location data passed by ad publishers and ad exchanges is not accurate.

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Key Takeaway:

Location data is the hot topic in the digital marketing industry right now. The reason? Because this data, when accurate, does a lot of the ‘heavy lifting’ for marketers in terms of figuring out buyer habits. But when it’s not accurate, marketers waste precious dollars and time crafting strategies that fall flat. The solution? Make sure you always have more than one data-tracking system in place to cross-reference data points and troubleshoot potential errors. (Stat Source: Thinknear)

One third of the world’s population will be on social media by the year 2018.

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Key Takeaway:

The ability for all kinds of companies to expand into international territories is becoming more of a reality with each passing day. By cutting down on third-party distribution, store-fronts, and other unnecessary costs, more companies can sell their products and services for reasonable and attractive prices to people all over the world. (Stat Source: Entrepreneur)

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