68% of Online Shopping Carts are Abandoned
Check out this week’s top 5 digital marketing stats. #TWT5
Key Takeaway:
That works out to approximately $4 trillion worth of merchandise that will be abandoned in online shopping carts in 2015. If you’re an online retailer, consider this stat as an opportunity to revitalize your payment process and create marketing campaigns to try and convert those people into customers. For example, you could set up a triggered email campaign with a 10% off coupon for everyone who abandoned ship – and make the coupon expire in 24 hours to provide a sense of urgency. (Stat Source: Nextopia)
Key Takeaway:
In case you’ve been living under a rock for the past week, Periscope is a live video streaming app that was recently acquired by Twitter. It’s making waves in the tech world along with its closest rival, Meerkat. Along with 51,000 tweets, Periscope also received nearly 111,000 mentions over the past month according to Twitter analytics tool Topsy. (Stat Source: The Daily Dot)
Key Takeaway:
When it comes to your email marketing, take some time to make sure your HTML version is easy to scan and read, and that your calls-to-action stand out from the rest of the email content. HTML allows you to add color, bold font and other features, so make sure you are using these features to your advantage. (Stat Source: Search Engine Journal)
Key Takeaway:
If Pinterest is one of your marketing platforms, make sure you create pins that look best on smartphones. This typically means you should be creating vertical photos. It’s also essential that you write clear pin descriptions, especially if they are in one of the most popular categories on Pinterest, which are Home & Garden, Beauty & Fitness and Food & Drink. (Stat Source: ShareThis)
Key Takeaway:
Not only will people stop buying from the company, 55% will tell their friends and family about the bad experience as well. Keep these stats in mind when dealing with any part of your business that impacts your customers and potential customers. Do everything in your power to provide a stellar customer experience. (Stat Source: Economist Intelligence Unit)
If you have any questions on how these stats relate to your business, shoot us an email and we’ll be happy to help.