60% of People on Instagram Say They Discover New Products on the Platform
Key Takeaway:
Instagram is so much more than a photo-sharing platform. A recent study even shows that 75% of people on Instagram say they’ve taken action after being inspired by a post. Which is precisely why they have just announced today that Instagram will now have Dynamic Ads available to advertisers on it’s platform.
Key Takeaway:
While a mobile-friendly website is definitely important to your online presence, you may also want to think about developing a mobile app for your loyal customers. The way your app works will completely depend on the type of business and products or services you offer.
Key Takeaway:
This is expected just to continue to increase in the 2016 holiday season. What’s also big is using your smart phone to enhance the in-store experience, so if you have not yet thought about a strategy for this type of marketing then it’s time to start brainstorming.
Key Takeaway:
It’s really time for business owners, not just their marketing directors, to understand the power of Facebook advertising. The amount of deep targeting you can achieve for literal pennies is pretty amazing. However, just like Google, Facebook gets more competitive each day so it’s important to stay on you’re A-game.
Key Takeaway:
If your business is centered in the travel industry then this stat is for you! A final advertising tip – check out your device, location and language targeting in Google Adwords to make sure everything is aligned for mobile and being targeted to the people in the languages and locations that make the most sense for your product or service.
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