47% of U.S. Jobs are Susceptible to Machine Automation

Key Takeaway:

Did you know that there are machines that can write content? Yes, you read that right. The Associated Press and Forbes both use platforms to write financial articles like earning reports. But don’t worry, this doesn’t mean content marketers will lose their jobs to machines because original research and analysis is still valued above just the data. (Stat Source: 2013 Oxford Martin School study)

Key Takeaway:

Do you know how many of your first-time customers become repeat customers? This type of data is very important to digital marketers. But if you don’t know what to do with this data, it’s meaningless. Why not craft a customer loyalty marketing campaign to try and get those first-timer customers to come back for more? (Stat Source: Custora)

Key Takeaway:

It’s interesting to see that the 25% discount level performs better than average in terms of open-rates. In comparison, 50% off terms used in subject lines perform below-average in terms of open rates but then perform better than average in terms of click-through rates. If you don’t use email marketing heavily for your business, think of ways you can set up advanced segments in Google Analytics to uncover data that is valuable to your online goals. Not sure where to start? Give us a call or shoot us an email and we can give you some tips on how to uncover those hidden golden nuggets of important customer data. (Stat Source: Adestra)

Key Takeaway:

Content marketing is one of those more challenging components of digital marketing, but that’s not to say it “doesn’t work” as this statistic clearly shows. If your content marketing is not driving revenue, you need to spend time re-working your strategy. (Stat Source: PQ Media)

Key Takeaway:

The majority of senior marketers say that their demand generation strategies are only moderately effective. There seems challenges with insufficient targeting as well as coming up with innovative ways to engage prospective, high-quality leads or customers. (Stat Source: The CMO Council and Netline)

Questions or comments about these digital marketing stats and how they relate to your business? Drop us a line and let’s discuss it!

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