47% of Mobile Shoppers Prefer to Use an App Over a Browser for Convenience and Speed

47% of mobile shoppers prefer to use an app over a browser for convenience and speed.

Click To Tweet

Key Takeaway:

Are your holiday business goals not being met? Take a look at how many people are browsing your site on mobile devices. If the data shows it’s more than 10% it may be worth developing a mobile app, particularly if you have an ecommerce website. (Stat Source: PayPal)

The US Presidential Election was the most talked-about global topic on Facebook in 2015.

Click To Tweet

Key Takeaway:

Facebook continues to give us this type of data and roll out new features to connect everyone around the world. If you’re interested in seeing the top 10 most talked-about global topics on Facebook, you can do so here – Facebook 2015 Year in Review. (Stat Source: Facebook Newsroom)

60% of pros say creating relevant content is the most effective AND difficult marketing tactic.

Click To Tweet

Key Takeaway:

No pain, no gain, right? In reality, creating relevant content does not have to be difficult. You just have to know who your customers are, and you need the proper data tracking in place to see what queries and topics are most relevant to your audience.

Keep in mind, when creating content, you want to create some pieces geared towards gaining new visitors, and other pieces of content to nurture your repeat visitors and customers. (Stat Source: Ascend2 and its Research Partners)

If you’re struggling with your content marketing strategy, contact us today and we’ll help you streamline your process and get better results.

34% of digital purchases were performed on mobile devices during Black Friday and Cyber Monday.

Click To Tweet

Key Takeaway:

Think of how you can improve your mobile shopping experience for your customers. For example, you could create an online shopping feature similar to the last minute impulse items customers pick up on their way to check out of a store, with a message like, “Don’t forget the stocking stuffers!” (Stat Source: Tech Crunch)

Every week, nearly 2 million professionals worldwide publish over 150,000 posts on LinkedIn.

Click To Tweet

Key Takeaway:

LinkedIn offers a unique platform for companies and business owners to produce articles (“posts”) right on LinkedIn. We recommend that you create unique content for this channel, don’t just repurpose a blog post on your website. You can take a recent topic from your blog, but give it a new spin for LinkedIn readers who may not be as familiar with your brand. (Stat Source: Official LinkedIn Blog)

Is your digital marketing strategy ready for 2016? Get in touch with us today at (818) 806-3868 if you want help with your search engine marketing.