25% of Adults Would Give Up Chocolate for a Month to Get Personalized Content
Key Takeaway:
People are sick of seeing content that is irrelevant to their lifestyle and does nothing to address their needs. It’s a pretty simple concept; give people personalized information at the right time and you will make them extremely happy. Unfortunately, many marketers are missing the message, leading us to our next statistic. (Stat Source: Janrain)
Key Takeaway:
While more than half of marketers believe personalization is important, a whopping 27% do not! This is downright strange, especially when there are so many reports and studies that prove personalization increases conversions. Think of online elements of your business that you can begin personalizing today; things like landing page offers, email copy, website search results, and more. (Stat Source: Econsultancy)
Key Takeaway:
Use this information to your advantage; create a series of YouTube videos tailored to the modern mom.
Here is a bit of background on this stat: In honor of Mother’s Day just a few weeks ago, Google decided to survey a bunch of moms to see how YouTube supports her in her day-to-day life. They surveyed 1,500 women, aged 18-54, all of whom have children under the age of 18 and watch videos online. The top 3 reasons why moms watch videos on YouTube are for entertainment, to find out something new, and to get ideas for DIY, arts and crafts, and recipes. (Stat Source: Google Shopping Blog)
Key Takeaway:
Do not just create a low-quality video with your phone or laptop. You need to make the best video possible in order to get the best conversion rate possible. Video is great because it lets you visually and verbally communicate with your audience. It’s easy to get started using video marketing; start with a screen recording video to get your feet wet and go from there. (Stat Source: EyeView)
Key Takeaway:
It is imperative that you learn how to successfully use this influential social network to benefit your business. Pinterest is a great way to not only drive traffic to your website but also earn more sales. Did you know that Pinterest has started rolling out promoted pins (their form of cost-per-click advertising) to many businesses? And beyond that, there are numerous ways to optimize your Pinterest profile and boards to ensure your target audience can find your content. (Stat Source: eMarketer)
Need help figuring out how you can make changes to improve your marketing efforts? Shoot us an email and let’s chat about your business.