15% of Queries Submitted Have Never Been Seen Before by Google’s Search Engine
Key Takeaway:
This is exactly why you need to be regularly reviewing your search query reports in Google Adwords and Bing. Uncovering these hidden gems can boost the overall performance of your PPC campaigns and get your creative juices flowing for the SEO, content and social side of things. Just be careful to not clutter up your paid search accounts with unnecessary terms. It’s a delicate dance. (Stat Source: Cnet)
Key Takeaway:
While this can be a great way to find a legitimate SEO and/or PPC management agency, you also want to be sure that you do your research and find an agency based on your specific goals and initiatives. (Stat Source: Clutch)
Key Takeaway:
Consumers use Facebook differently during the holiday season than during the rest of the year. It’s important to keep this in mind when crafting your holiday marketing strategy. For example, during non-holiday season, the most popular day to shop on Facebook is Thursday. But during holiday season, Saturdays and Sundays are the most popular. This is because people are shopping for friends and family during the holiday season and shopping for themselves during the rest of the year. (Stat Source: Nanigans)
Key Takeaway:
If your campaigns are seeing an average CTR of 2%, does that mean they are performing well? Not necessarily, considering this statistic is the average across ALL the people advertising on the network. You want your account performing above average, don’t you? If you feel frustrated with your PPC account performance, reach out to us at (818) 806-3868 and let us know your struggles. (Stat Source: Google)
Key Takeaway:
Companies are ready and willing to boost their mobile marketing budgets in the next couple of years. What percentage of your marketing budget are you willing to dedicate to mobile? Make sure you base this number off of real data. Look at how much traffic your website is getting from mobile users. It’s typically anywhere from 20 – 75% and varies greatly from business to business. (Stat Source: Duke University’s Fuqua School of Business)
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